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1

Advertising on the internet: perceptions of advertising agencies and marketing managers

Drossos, Dimitris A., Fouskas, Konstantinos G., Kokkinaki, Flora, Papakyriakopoulos, Dimitrios

Journal:

International Journal of Internet Marketing and Advertising

Year:

2011

Language:

english

File:

PDF, 1.01 MB

english, 2011

2

Consumer Responses to SMS Advertising: Antecedents and Consequences

Drossos, Dimitris A., Giaglis, George M., Vlachos, Pavlos A., Zamani, Efpraxia D., Lekakos, George

Journal:

International Journal of Electronic Commerce

Year:

2013

Language:

english

File:

PDF, 815 KB

english, 2013

3

Determinants of Effective SMS Advertising: An Experimental Study

Drossos, Dimitris, Giaglis, Geroge M., Lekakos, George, Kokkinaki, Flora, Stavraki, Maria G.

Journal:

Journal of Interactive Advertising

Year:

2007

Language:

english

File:

PDF, 833 KB

english, 2007

4

[IEEE 2007 40th Annual Hawaii International Conference on System Sciences (HICSS'07) - Waikoloa, HI, USA (2007.01.3-2007.01.6)] 2007 40th Annual Hawaii International Conference on System Sciences (HICSS'07) - An Empirical Assessment of Factors that Influence the Effectiveness of SMS Advertising

Drossos, Dimitris, Giaglis, George, Lekakos, George

Year:

2007

Language:

english

File:

PDF, 156 KB

english, 2007

5

[IEEE 2006 International Conference on Mobile Business - Copenhagen, Denmark (2006.6.26-2006.6.26)] 2006 International Conference on Mobile Business - Mobile Advertising Effectiveness: an Exploratory Study

Dimitris Drossos,

Year:

2006

Language:

english

File:

PDF, 237 KB

english, 2006

6

Buying Behavior on Daily-Deal Sites: The Role of Face Value, Product Involvement, Information, and Website Quality

Drossos, Dimitris A., Maragoudakis, Manolis, Kokkinaki, Flora

Journal:

Journal of Internet Commerce

Year:

2015

Language:

english

File:

PDF, 346 KB

english, 2015

7

The effects of product involvement and impulse buying on purchase intentions in mobile text advertising

Drossos, Dimitris A., Kokkinaki, Flora, Giaglis, George M., Fouskas, Konstantinos G.

Journal:

Electronic Commerce Research and Applications

Year:

2014

Language:

english

File:

PDF, 584 KB

english, 2014

8

Affective and social determinants of mobile data services adoption

Karaiskos, Dimitrios C., Drossos, Dimitris A., Tsiaousis, Alexandros S., Giaglis, George M., Fouskas, Konstantinos G.

Journal:

Behaviour & Information Technology

Year:

2012

Language:

english

File:

PDF, 586 KB

english, 2012

9

Mobile Business: Technological Pluralism, Social Assimilation, and Growth || Mobile Permission Marketing: Framing the Market Inquiry

Petros Kavassalis, Ntina Spyropoulou, Dimitris Drossos, Evangelos Mitrokostas, Gregory Gikas and Antonis Hatzistamatiou

Journal:

International Journal of Electronic Commerce

Year:

2003

Language:

english

File:

PDF, 2.25 MB

english, 2003

10

The role of industry perceptions in competitive responses

Fouskas, Konstantinos G., Drossos, Dimitris A.

Journal:

Industrial Management & Data Systems

Year:

2010

Language:

english

File:

PDF, 103 KB

english, 2010

11

A Model for Predicting Consumer Responses to SMS Advertising

Drossos, Dimitris, Giaglis, George, Vlachos, Pavlos A.

Journal:

SSRN Electronic Journal

Year:

2009

Language:

english

File:

PDF, 304 KB

english, 2009

12

[ACM Press the 2019 3rd International Conference - Lyon, France (2019.06.18-2019.06.21)] Proceedings of the 2019 3rd International Conference on E-commerce, E-Business and E-Government - ICEEG 2019 - Online Traffic Sources and Persuasion Techniques

Drossos, Dimitris, Zacharioudakis, Manos, Dionysiou, George

Year:

2019

Language:

english

File:

PDF, 246 KB

english, 2019